University of Sunderland / CERTE

The University of Sunderland is a global institution. It offers life-changing opportunities to thousands of students across the world, in its partner colleges and in its four main sites (two in Sunderland, London, and Hong Kong).

It is research active, with ten areas of ‘world leading’ research (Pharmacy, Engineering, Business, Education, Social Work, Sports and Exercise Sciences, Leisure and Tourism, English, History, Art and Design, and Media). The research activity of the University provides a research informed curriculum, enhancing the academic standing of the institution as a seat of higher learning and scholarship, undertaking research which both enhances the learning experience of its students, and delivers impact. Its research is stitched into the fabric of the institution. For decades researchers at the University have challenged themselves to improve society across all its facets – from the early days of pharmacy to support for heavy industry at its height to today’s new sciences and advanced technologies.

The research centre (CERTE) is a founding member of ATHENA. It was established in 2017, and has already engaged in numerous activities and projects. The name CERTE stands for the Centre for Research in Tourism Excellence. CERTE is at the heart of the School of Hospitality, Events, Aviation and Tourism (H.E.A.T.) of the University of Sunderland, and operates as the beacon for knowledge generation through research implementation. It is dedicated to employ both, applied and academic research in tourism hospitality and events. It aims to impact on the generation of knowledge as well as its application in the industry. Moreover, it operates as a platform for research led teaching and provision of better education and knowledge dissemination.

Research in the School of H.E.A.T. is underpinned by a critical, interdisciplinary approach that mirrors the dynamic nature of tourism, hospitality and events in contemporary societies. CERTE’s vision is to position the University of Sunderland as a leading centre for research in the wider tourism field. Therefore, it is committed to undertake world leading research that underpins the curriculum and delivers impact to the wider community. The pillars of CERTE’s research engagement are: (i) tourism, (ii) hospitality, and (iii) events. Its research connects these pillars of the service industry, and formulates knowledge under a multidisciplinary perspective.